The File
Feeds Intern, Digital Advertising — Publicis Groupe, Shanghai, Summer 2023. Supported FMCG clients including Oreo across TikTok and JD.com.
What She Did
> Owned the weekly performance report — CTR and ROI
across brands and creatives — that the team used
for its optimisation decisions
> Consolidated cross-platform feedback on video
creatives into structured summaries that fed
the team's creative iteration
> Worked the data–creative handoff inside a global agency
Why It's Here
The marketing grounding behind the AI builder — a real agency, real FMCG accounts, and fluency in the metrics the industry actually runs on.