A marketing and product concept for VEED, an AI video-editing platform — proposing a centralised, AI-sorted feedback-and-approval layer to fix team collaboration. A five-person team project at the University of Bristol. Her lane: user-research synthesis and the marketing / go-to-market.

Content teams lose time not in the editing but in the approval loop — feedback scattered across email, Slack threads, annotated PDFs, even voice notes. The team's persona, a content project manager, was burning 6–8 hours a week chasing feedback and holding version control together.

She ran the research-synthesis side: using an AI-simulated user persona to pressure-test the research frame and surface the real pain point, then turning that into the insight that framed the whole concept — the bottleneck is approval, not creativity. From there she designed the marketing poster and shaped the go-to-market / distribution strategy, building assets with Gemini and Doubao.

A collaboration layer on top of VEED: timestamped comments directly on the video timeline, automatic version history, and AI that sorts and groups feedback into actions. Validated with a Lovable prototype.

She works the AI–marketing seam: take user research, find the insight that reframes a product, and package it as a go-to-market story — the transformation work this role is actually about.